Business Discovery & Goal Mapping
Understand the sales cycle, product-market fit, and target
personas
Define KPIs and outcomes for each LinkedIn ad campaign
Audit & Competitor Benchmarking
Analyze current LinkedIn advertising setup
Research competitors, message gaps, and visual styles
Segmentation & Targeting Strategy
Build account-based ad sets for enterprise or niche audiences
Use Lookalike Audiences to expand market reach
Creative Development & Testing
Develop visual assets and write ad copy tailored for your ICP
Split test formats: Sponsored Content, InMail, Carousel, Text
Ads
Campaign Launch & Smart Bidding
Launch across defined audiences using optimized bids
Allocate budget based on audience size and goal weightage
Performance Analysis & Optimization
Track ad engagement, lead form submissions, and MQLs
Adjust bids, creatives, and targeting based on real-time data