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Programmatic Advertising Services Automate, Optimize & Scale Your Digital Advertising

Struggling to Get the Most Out of Your Digital Advertising? We Have the Solution!

The rigid way of purchasing digital ads has become less effective with the surge in competition from other forms of digital advertising. Many companies invest money into ads that do not convert due to a lack of proper targeting.

With programmatic advertising services, Varun Digital Media will help your organization deliver real-time optimization and precision targeting while ensuring maximum ROI for your campaigns.

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What is Programmatic Advertising?

The programmatic advertisement is an automated process that is powered by artificial intelligence to purchase and optimize digital ads as they are displayed. This comes with the utilization of sophisticated data analysis and machine learning in automating the placement of the ads on different channels such as social media and CTV, display videos and even programs on the internet.

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Why do Businesses Need a Programmatic Advertising Company?

Here are a few reasons:

Automated & Real-Time Bidding - AI-based modifications of bidding over optimal spending of funds

Multi-Channel Reach - Place advertisements on mobile devices, on the web, on videos, and OTT and CTV platforms.

Increased profit from the campaign and reduced wasted money – spend less on advertising.

Key Benefits of Programmatic Advertising

Conduct targeted ads using first-party, third-party, and contextual data.

Boosts engagement by enhancing audience segmentation.

AI adjusts bids for better cost control in advertising program solutions.

An increase in conversions and impressions is observed with every spending.

Create ad campaigns for social media platforms, programmatic display advertising, OTT apps, and even CTV.

Provide ads on different devices with the same theme.

Real-time analytics can now be accessed through dashboards.

Apply fundamental changes for campaign optimization based on the analytics provided.

Manual ad buying has proved to be inefficient, which should be removed.

Show high-quality and effective ads that will boost engagement and have a high contribution to conversions.

Request a Free Programmatic Ads Consultation!
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Our Comprehensive Programmatic
Advertising Services

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Campaign strategy and
plan scenery development

  • Planning requires comprehensive research of the market with competitors.
  • Consider the business goals and plan a specific programmatic advertising strategy.
  • Structure tiered ads to capture a broad audience across several channels.
View Details
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AI Powered demographic targeting and segmentation
of the audience

  • Consolidate first and third-party data with contextual data.
  • Use geolocation, behavior, and lookalike segmentation.
  • Implement strategies for retargeting users already interested.
View Details
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Budget allocation and
automated bidding

  • Implement Real Time Bidding (RTB) with AI-assisted control.
  • Allocate advertising budget intelligently across multiple platforms.
  • Adjust your bid to the performance of the advertisement to reduce costs.
View Details
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Ad Placement across
Several Channels

  • Automated display advertising for mobile and web pages.
  • Advertising on Connected TV (CTV) and Over-the-Top (OTT) platforms.
  • Automated social media advertising on Facebook, LinkedIn, Instagram, and TikTok.
  • Strategies for native advertising and sponsored content.
View Details
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DCO and A/B Testing

  • Creative custom ads for different audience groups.
  • A/B tests for further refinement of the copy and the design.
  • Personalized ads through the use of Artificial Intelligence.
View Details
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Retargeting and Mapping
the Customer Journey

  • Retargeting on the site is based on the actions of the user.
  • Predictive targeting using AI for increased likelihood of conversion.
  • Advertising in parts to develop the potential customer further.
View Details
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Performance Analytics and Tracking Results with No Restrictions

  • Campaign monitoring through real-time data dashboards.
  • Actionable insights on a weekly and monthly basis.
  • Improved results through constant AI optimization.
View Details

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Campaign strategy and
plan scenery development

  • Planning requires comprehensive research of the market with competitors.
  • Consider the business goals and plan a specific programmatic advertising strategy.
  • Structure tiered ads to capture a broad audience across several channels.
View Details

image
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AI Powered demographic targeting and segmentation
of the audience

  • Consolidate first and third-party data with contextual data.
  • Use geolocation, behavior, and lookalike segmentation.
  • Implement strategies for retargeting users already interested.
View Details

image
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Budget allocation and
automated bidding

  • Implement Real Time Bidding (RTB) with AI-assisted control.
  • Allocate advertising budget intelligently across multiple platforms.
  • Adjust your bid to the performance of the advertisement to reduce costs.
View Details

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Ad Placement across
Several Channels

  • Automated display advertising for mobile and web pages.
  • Advertising on Connected TV (CTV) and Over-the-Top (OTT) platforms.
  • Automated social media advertising on Facebook, LinkedIn, Instagram, and TikTok.
  • Strategies for native advertising and sponsored content.
View Details

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DCO and A/B Testing

  • Creative custom ads for different audience groups.
  • A/B tests for further refinement of the copy and the design.
  • Personalized ads through the use of Artificial Intelligence.
View Details

image
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Retargeting and Mapping
the Customer Journey

  • Retargeting on the site is based on the actions of the user.
  • Predictive targeting using AI for increased likelihood of conversion.
  • Advertising in parts to develop the potential customer further.
View Details

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Performance Analytics and Tracking Results with No Restrictions

  • Campaign monitoring through real-time data dashboards.
  • Actionable insights on a weekly and monthly basis.
  • Improved results through constant AI optimization.
View Details

Advanced Tools, AI, and Automation We Use

Google Display & Video 360 (DV360) :

Manages multiple advertising channels through programs.

The Trade Desk :

Automated bidding and audience data powered by Artificial intelligence.

Adobe Advertising Cloud :

Automated ad purchasing and buying across different media platforms.

Amazon DSP :

Focused on programmatic ad buying for e-commerce.

Google Analytics & Tag Manager :

Tracks performance and monitors events.

Hotjar & Crazy Egg :

Conversion rate tools that include Heatmaps and user behavior tracking.

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Our Approach to Programmatic Advertising

Step 1: Business Discovery & Campaign Goals

We identify specific target audiences, industry standards, and KPIs and integrate the programmatic plan with business advancement goals.

Why choose Varun Digital Media for
Programmatic Advertising?

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Certified Programmatic Advertising Experts

More than a decade in programmatic advertising campaigns.

Strong know-how in AI-assisted ad automation and targeting relocation.

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Data-Driven & ROI-Focused Approach

Audience insights and analytics using integrated AI tools. Reserved expenditure for advertising purposes such as reaching optimal effectiveness of advertisement spending.

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Pricing and Performance Reported with No Concealed Charges

Ad expenditure in every detail, along with advertising charges, is available free of concealed charges.

Tracking dashboards are insightful campaign progress and live updates.

Campaign optimization for ROI improvement is consistently preset.

What sectors take advantage of programmatic advertising?

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B2B – Ad expenditures geared to decision-makers within the company.

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E-Commerce – Sales increase when marketing to individuals is targeted.

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Local Stores – Advertising meant for specific locals improves ROI.

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Media and Entertainment – Content advertising on CTV/OTT.

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Optimize your campaigns for higher engagement and lower ad costs WITH Varun Digital Media!

Call us or email us for more details!

Frequently Asked Questions

Programmatic advertising is the automated process of buying and selling digital ads using technology. It uses data to target the right audience at the right time with minimal human intervention.

Programmatic display advertising uses algorithms to purchase ad inventory in real time through ad exchanges. It delivers ads based on audience data, optimizing for better engagement and ROI.

Programmatic advertising offers precise targeting, better efficiency, and real-time campaign adjustments. It helps advertisers reach relevant audiences at scale, increasing the likelihood of conversions.

RTB allows advertisers to bid for ad space in real-time, with the highest bidder securing the placement. This auction process happens in milliseconds, ensuring the most relevant ad is displayed.

Programmatic advertising encompasses a broader range of ad platforms and exchanges, while Google Ads is a specific programmatic platform focused on Google’s network. Both leverage automated ad buying.

Popular platforms for programmatic advertising include The Trade Desk, Media Math, and Google DV360. These platforms offer advanced targeting, analytics, and inventory management tools.

The cost of programmatic advertising varies based on factors like target audience, ad format, and bidding strategy. Costs are typically determined by CPM (cost per thousand impressions) or CPC (cost per click).